Magazine B – Issue 07: Staub

Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

STAUB, a cast iron pot maker which maintains its traditional methods, first started in a small village of ALSACE, France in 1974. In the midst social changes that cause culinary culture rapidly fade away, the french cookware maker has rigorously asked itself what values cooking can give, and thus created its own uniqueness that penetrates regardless of trends.

CONTENT

01:02 INTRO
People have long used fire to cook food. Staub pots are, in essence, produced to make cooking possible in kitchens, and so this issue starts with a closer look at the cooking process.

03:18 BRANDS BY MATERIAL
Just as Staub is associated with cast iron pots, many other pot makers generally make a name for themselves with signature materials or the way in which they are made. This section includes a collection of cookware brands that have become noted for their unique materials or how they are made.

04:22 OTHER CAST IRON POTS
Unlike other pot makers that touch on a wide variety of materials, cast iron pot makers tend to focus on a few things. As each of brand names has its own uniqueness, this section looks into what other cast iron cookware brands are currently available on the market.

08 :28 INTERVIEW 01
This homemaker claims she is a huge fan of Staub. She adds that Staub pots can make anyone fall in love with the joy of cooking.

09 : 32 WEIGHT AND COLOR SPEC
At first glance, the most appealing aspect to Staub products are their weightiness and dark colors. Staff members from our magazine took some time to compare them with some other everyday items.

11 : 36 STAUB LINEUP
With a number of ways to make cast iron cookware, Staub offers a wide variety of cookware products that differ in usage, color and size. Some even come in animal or pumpkin shapes. B takes a closer look at a vast collection of Staub pots which come from a collector’s own collection.

12 : 40 COOKBOOKS FOR STAUB BUFFS
Most cookbooks revolve around celebrity chefs or food from specific regions. However, cast iron pots, unlike other cooking tools, also appear in myriad cookbooks, implying that they are so much more than just cooking utensils. Indeed, they play a determining factor in how a dish will taste.

13 : 42 KITCHEN TOOLS WITH DUTCH OVEN
To ensure a pot has a long life, it is essential to carefully choose which other cooking tools to pair with as well. This section presents a set of cooking utensils that go very well with Staub products.

14:44 INTERVIEW 02
This celebrity chef refers to cooking as all-encompassing work, saying it is about presenting various elements simultaneously, such as a sense of design and beauty, as well as the taste of the food itself.

15:48 STAUB ON THE TABLE
Some dishes look and taste better when cooked using Staub pots. This section features a number of dishes that go great with Staub’s cast iron pots, presenting them on matching dinner table settings.

16:62 INNER SPACE
Staub boasts unique features in every one of its products. Our staff members picked the French pot maker’s signature model, La Cocotte 20cm, to take a closer look both inside and outside the cast iron pot.

17:64 SPACE WITH THE STAUB
Restaurants that favor Staub products commonly aspire to offer homemade style cuisine. It occurred to our staff members that these restaurants actually resembled the French cookware maker.

20:89 B’S CUT
Staub pots hint at how much effort the cookware maker has put into finding answers to questions such as “What does cooking mean for people?” and “What should a cooking pot actually be?” Staub pots may look old and rustic, as if used for years before using them once, but there’s more than meets the eye to them. Here, we get a closer look at the classic design of Staub pots.

21:104 BRAND STORY
This section uncovers stories behind the cast iron pot maker that was established in 1974 – stories of how the pot making business was started and how it has evolved into an indigenous brand.

23:120 OUTRO
In all respects, Staub pots are made for cooking. Delicious dishes made with these cast iron pots can help bring people together. B hopes that this issue helps readers learn a great deal more about Staub.