Magazine B – Issue 08: Ray-Ban
Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.
RAY-BAN is an eyewear brand that has began its public sale in 1937, with its origin in creation of protective eyewear for us air force pilots by an american lens manufacturer BAUSCH & LOMB. The eyewear brand has pushed its boundaries from protective eyewear for pilots and further to fashion items with functionality. RAY-BAN has transformed itself a cultural icon that embraces all generations, genders and social classes, making its influence over politics, film and music industries and many other cultural sectors. RAY- BAN has been acquired by LUXXOTICA group in 1999, and is celebrating its seventy fifth anniversary this year. Never just a transient trend, the american-born eyewear brand continues to evolve into an icon of “modern classic.”
Ray-Ban sunglasses were first made to protect pilots’ eyes by shielding them from the sun’s harmful rays. With the original idea of the eyewear brand in mind, B has adorned its intro section with dazzling scenes found in everyday life.
03:22 SUNGLASSES FROM EYEWEAR MAKERS & DESIGNER BRANDS
There are countless brand names that have made sunglasses, especially when compared with other items these same names have produced. This section has made space to have a look at what eyewear brands and designer brands are available on the market right now.
05:26 SUNGLASSES BY FRAMES
Lenses are a significant part in making sunglasses. Thus, they are not likely to have many differences in design. Nevertheless, they can be categorized into several categories by the shape of the frame.
06:28 INTERVIEW 01
These interviewees are members of a Korean rock band called Crying Nut. These musicians comment that when seeing a pair of Ray-Ban sunglasses, they often associate them with rock fans watching a concert with Doc Marten boots on, sipping their Guinness beer.
10:38 RECENT LINE UP
B takes a brief look at the entire product range of Ray-Ban other than eyewear.
11:40 INNER SPACE
Of all the Ray-Ban eyewear products, the Aviators hold a pivotal position. This section takes a closer look at the details in design, functions and accessories.
12:44 INTERVIEW 02
This couple remembers their parents wearing Ray-Bans, recalling how cool they looked even in the eyes of little children.
13:48 THREE SYMBOLIC MODELS
This section takes a look at how Ray-Ban’s signature models have changed through the years.
14:52 RARE VINTAGE MODELS
Ray-Ban has made an indelible mark on the eyewear industry through its unmistakable design. Its eyewear products seem to show little change, but its classic models clearly display that these products have their own unique frame design.
15:55 INTERVIEW 03
A father of a twenty-two-month-old daughter talks about how sunglasses are instrumental in closely interacting with his child.
16:58 RAY-BAN’S QUALITY
One thing to note about Ray-Ban is that the eyewear brand has no specific target customers. The editors of this magazine met some of those very people who sport Ray-Ban sunglasses regardless of age, gender or occupation. The interviewee volunteered to answer what Ray-Ban sunglasses mean to them.
17:76 RAY-BAN’S CHARACTER
Ray-Ban’s brand image has its own unique aspects as well. One of them is that the glasses are loved by people from all walks of life.
18:84 INTERVIEW 04
A former PR manager for a fashion brand comments that even though she knows Ray-Ban initially made sunglasses for pilots, she has not chosen the brand because of its original function.
20:92 INTERVIEW 05
This celebrity photographer based in Korea talks about the story behind Ray-Ban sunglasses, the same ones that their wearers have witnessed political scenes and smoldering strife – and even found someone to fall in love with.
22:101 B’S CUT
Ray-Ban has created its unique style by embracing the culture of the time. It has since come to leave an indelible mark on society as a cultural icon. This section took a look at how Ray-Ban has made its presence known in each successive era.
23:116 BRAND STORY
Ray-Ban got its start with protective eyewear for pilots made by the lens manufacturing company Bausch & Lomb. The magazine takes a closer look at how that story developed.
Everyone at B magazine hopes that this issue paves the way for readers to take a closer look at the brand message of Ray-Ban.