Magazine B – Issue 32 (Rimowa)

€21.50

Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

Rimowa is a travel luggage brand that was started in 1898 by founder Paul Morszeck. The brand has led innovation in the industry, and was the first luggage brand to use aluminum and polycarbonate. The brand’s insistence on handcrafting and artisanship have allowed the brand’s products to maintain their outstanding quality for more than a century.

INTRO

PUBLISHER’S NOTE

COMMENTS
Rimowa comments and reviews from SNS and the web

OPINION
Luggage store CEO Daniel Barkany

MARKETS
Style
Analysis of fashion luggage brand positioning
Functionality
Analysis of functional luggage brand positioning

INNER SPACE
Storage
Efficiency maximizing interior storage
Protection
Protective materials and functionality
Mobility
Mobility enhancing product systems

OPINION
Editor in Chief of Leon Korea Dongheon Shin

USER CHOICE
Travel Records
Trips recorded in stickers on Rimowa bags

BRAND TO BRAND
Premium Tech Items
Other high-tech items chosen by Rimowa users

OPINION
President of Évasion, a club for hotel reservations Edmond de Fontenay

INFLUENCE
Travel-Themed Brands
These travel-inspired brands bring unique character to the travel products market

LIFESTYLE
Guidance
Rimowa users tell B about a few services that improve the quality of travel

B’S CUT
Departures and Arrivals
Photo essay by Seungchul Yang

BRAND STORY
Since its beginnings manufacturing wood and leather trunks, Rimowa has grown to be a pioneer in the travel luggage industry.

ADVERTISEMENTS
Rimowa advertisements from the company’s early days to the present

CAMPAIGNS
Some of Rimowa’s most memorable campaigns

RIMOWA IN MOVIES
Rimowa products in the movies

QUOTES
Quotes from CEO Dieter Morszeck

TIMELINE
Milestones in the history of travel and luggage

FIGURES
The global luggage market and key brands

VS
Comparative analysis of Rimowa product lines

FROM THE EDITOR IN CHIEF
The Editor in Chief comments on Rimowa’s core values

OUTRO

Related products

Sale

Unavailable

Sold Out