Magazine B – Issue 33 (Vitra)

€23.50

Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

Started in 1934 as a shop fitting company, Vitra set a new turning point in the furniture market in 1957 when it acquired the license to produce the Eames Chair from Herman Miller. Since then, the brand has continued to grow through collaboration with contemporary designers selected based on its keen design perspective.

CONTENT

INTRO

PUBLISHER’S NOTE

COMMENTS

Vitra comments and reviews from SNS and the web

INTO THE MARKET

Scenes from designer furniture stores

OPINION

Christina Schmidt, design select shop owner

SHOPS

Positions
The diverse shops that carry Vitra

LINEUP

Office System 
Vitra office furniture systems
Home Collection
Vitra home collection lines

OPINION

Myeonghan Kim, CEO of aA Design Museum

BRAND TO BRAND

VS
Comparing Vitra product lines with those from other brands

OPINION

Patrick Seguin, designer furniture and architecture gallery owner

COLLAGE

Private spaces where furniture pieces from several distinct brands coexist in harmony

USER CHOICE

Premium Brands
Premium design brands recommended by Vitra users

OPINION

Jonathan Kim, Korean branch director of interior design consulting firm SL+A

ENVIRONMENT

Details
Analysis of Vitra furniture systems
Office Furniture
Working spaces set up using Vitra office furniture

VITRA SCENE

BRAND STORY

Vitra evolves from a European distributor of American designer furniture into a modern design leader

ALBUM

Scenes from the Vitra test process

CAMPUS

The Vitra campus reflects the brand’s design philosophy

COMMUNICATIONS

Vitra’s marketing campaign includes publications, exhibitions, lectures, and store displays

BUSINESSES

Other furniture brands with design approaches similar to Vitra’s

TIMELINE

History of major design trends in the furniture industry

QUOTES

Quotes from Vitra CEO Rolf Fehlbaum

FIGURES

The global furniture market and Vitra

FROM THE EDITOR IN CHIEF

OUTRO

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