Magazine B – Issue 35 (Helvetica)

€21.50

Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

Helvetica is a typeface that was first developed in 1957 by the Haas Type Foundry in Münchenstein, Switzerland. Created to meet the social demand for practicality in 1950s, Helvetica was made to be more functional than decorative. It is now widely used in contexts from designs for public spaces and facilities in Switzerland to the digital interfaces of Apple products. Helvetica’s symbolic quality has earned the typeface recognition as a design icon—and as a brand

CONTENT

INTRO

PUBLISHER’S NOTE

COMMENTS

Comments made by Helvetica users in social media

QUOTES

Quotes about Helvetica from designers

OPINION

Hyun Cho, S/O Project CEO and Art Director

TYPEFACE SPOTTING

Communication
Various typefaces spotted in the field

USER CHOICE

Impressions
Typeface designs that influence consumer choices

OPINION

Jordan Crane, Creative Director of Wolff Olins

FEATURES

VS
Logotypes visualizing a brand’s image

HELVETICA IN THE BRANDS

Nuance
Helvetica conveys very different ambiences in a variety of brands

OPINION

Sungmin Choi, Graphic Designer of Studio Sulki & Min

MAKERS

Milestones
Typeface references selected by creators from different fields

INFLUENCE

Typeface Studios
Typeface design studios create original typefaces to communicate with the world

HELVETICA ON THE PAGES

Messenger
Helvetica as a neutral tool for delivering messages

BRAND STORY

Helvetica’s 58-year history and the origins of its prestige

ALBUM

Photos documenting Helvetica’s birth and advance into the market

PEOPLE

The people who created and popularized Helvetica

DEFINING HELVETICA

Helvetica as seen through the press

MONOTYPE

A look at the business strategies of Monotype, holder of the Helvetica copyright

FIGURES

Helvetica’s history and commercial value

FROM THE EDITOR IN CHIEF

The Editor in Chief offers his observations on Helvetica’s core values

OUTRO

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