Magazine B – Issue 36: Nars

Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

The cosmetic brand Nars was founded in 1996 in New York by French makeup artist François Nars. At launch, the brand offered only 12 shades of lipstick, but the inimitable colors offered were an early demonstration of the brand’s strengths. Nars was also among the first to make unconventional choices of models for commercial beauty campaigns, boldly suggesting a new idea of feminine beauty.

CONTENT

INTRO

PUBLISHER’S NOTE

COMMENTS
Comments and reviews made by Nars users in social media

SHOPS
Nars flagship stores filled with the brand’s consistent language

OPINION
Hwakyung Chung, Vice President of Private Brand Division, Shinsegae Department Store

LINEUP
Identity
The freewheeling identity of Nars products becomes apparent in the flexibility of their use

USER CHOICE
Attraction
Factors affecting purchases and brand choices in cosmetics

OPINION
Wonhye Ko, makeup artist

MARKET
Base Makeup
The market for base makeup is dominated by traditional cosmetic brands

Color Makeup
Color makeup is where the individuality of different brands is dramatically revealed

INNER SPACE
Aesthetics
Nars’ brand language stems from the aesthetic sense of the founder

OPINION
Julia Juyeon Kang, editor in chief of Elle Korea

VIEW
Self-Expression
Nars users express their beauty in their own ways

BACKSTAGE
Nars shines on the backstage of fashion shows

BRAND STORY
Nars was born out of the artistic inspirations of a makeup artist

CAMPAIGN HISTORY
Nars campaign images go beyond conventional stereotypes

QUOTES
Founder François Nars’ philosophies on makeup and the brand

HEADQUARTERS
Interview
Louis Desazars, CEO of Nars Cosmetics Sada Ito, International Lead Makeup Stylist

office
Nars Headquarters at New York

FRANÇOIS NARS
Inspirations
The artistic worlds and muses that inspired Nars

Publications
Art books showing the brand’s identity and emotional discourse

Interview
François Nars, Founder & Creative Director Fabien Baron, Creative Director at Baron & Baron

FIGURES
Figures revealing Nars’ sensibilities and commercial value

FROM THE EDITOR IN CHIEF
The Editor in Chief offers his observations on Nars’ core values

OUTRO