Magazine B – Issue 38: Patagonia

Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

Patagonia, an outdoor clothing brand with an environmental focus, was founded in 1973 by Yvon Chouinard, who since 1964 had been manufacturing pitons (metal anchors used in rock climbing) that would not damage the rock. While insisting on offering the best quality, the brand has contributed to a sustainable society and natural environment by developing eco-friendly materials and returning 1% of its sales back to society. Patagonia has redefined the role of a company and it continues to inspire the outdoor industry and the world.

CONTENT

INTRO

PUBLISHER’S NOTE

COMMENTS
Comments and views about Patagonia on websites and in social media

LINEUP
Businesses
Patagonia’s products consist of outdoor clothing and gear, food, and publications

INNER SPACE
Environment
The quintessence of Patagonia as revealed in the brand’s products

INTO THE HQ
Ventura
Ventura, the birthplace of Patagonia, shares some resemblance with the brand

OPINION
Matt Stoecker, environmentalist

PARTNERS
Collaboration
Patagonia seen from the perspective of its partners

REUSE
Campaign
Patagonia adds value to its products through the spirit of recycling

OPINION
Bellinda Baggs and Adam Kobayashi, professional surfers

LIVE SIMPLY
Value Consumption
The consumption trends, lifestyles, and values of Patagonia users and supporters

OPINION
Masamichi Toyama, President of Smiles, parent company of Pass the Baton

BRAND TO BRAND
Resemblance
Other brands sharing Patagonia’s philosophy are frequently used by Patagonia lovers

INFLUENCE
Commitment
Other brands influenced by Patagonia, or sharing Patagonia’s philosophy

B’S CUT
Nature Sustained
The breath of nature in Patagonia products

BRAND STORY
The Patagonia story has unfolded under founder Yvon Chouinard’s philosophy of cherishing nature

PATAGONIA CAMPUS
Everyday scenes from the Patagonia campus

HEADQUARTERS
Interviews with employees from different departments provide a broad understanding of the brand

CEO INTERVIEW
Rose Marcario, President and CEO of Patagonia

20 MILLION & CHANGE
20 Million & Change, an investment fund for ventures promoting social and environmental values

CONTRIBUTION
Major CSR activities conducted by Patagonia to benefit the environment and society

YVON CHOUINARD
A discourse with Yvon Chouinard, Founder of Patagonia

FIGURES
The results achieved by Patagonia’s diverse CSR activities

FROM THE EDITOR IN CHIEF
The Editor in Chief offers his observations on Patagonia’s core values.

OUTRO