Magazine B – Issue 39: Breville

Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

Started as a small radio manufacturer in Melbourne, Australia, Breville expanded into the kitchen appliance industry with the launch of their hugely successful sandwich toaster in 1974. Through continuous refinement of the design and functionality of their products, Breville raised home kitchen appliances to nearly restaurant-level quality. Now, the brand is introducing a new paradigm to the industry by inviting world-famous baristas and chefs to join in the creation of espresso machines and juicers.

CONTENT

INTRO

PUBLISHER’S NOTE

COMMENTS
Perspectives on Breville collected from the web and social media

INTO THE MARKET
In stores, Breville is distinguished by the brand’s new approach to lifestyle

OPINION
Wunjae Lee, CEO of HLI Korea

FEATURES
Trend
The juicer market continues to evolve alongside consumer tastes

VS
Function
The outstanding performance of Breville products rivals that of commercial kitchen appliances

INNER SPACE
Quality
The core technologies behind Breville products performance

OPINION
Jonathan Aichele, brand user

FOOD THINKERS
User Scene
Breville users turn their interests in cooking into healthy lifestyles
Balancing
Breville users all have their own ways of keeping their lifestyles healthy

OPINION
Saehoon Park, food designer

SHOP
Application
Restaurants and cafes cooking with Breville

B’S CUT
Images of Weighty Sophistication
Capturing the solemn exquisiteness of Breville products

BRAND STORY
Standing at the forefront of a new food culture and lifestyle, Breville has brought about innovation in the kitchen appliance industry

PARTNERSHIP
Some of the diverse culinary professionals working in close collaboration with Breville

CREATION
Storyboards illustrating the inspiration behind some Breville products

HISTORY
A chronicle of the kitchen appliance market and the effect kitchen appliances have had on lifestyles and cooking

FIGURES
Breville by the numbers: the kitchen appliance market and brand positioning

FROM THE EDITOR IN CHIEF
Breville’s core values defined by the Editor in Chief

OUTRO