Magazine B – Issue 42: Star Wars

Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

The first Star Wars film was released in 1977. Over the past four decades, this chronicle of galactic war and adventure has established itself as an American pop culture icon, generating tremendous revenue and attracting an enormous fandom across the globe. During that time, Star Wars has grown into a universe all its own, spawning TV series, video games, toys, and theme parks. The audio and visual technologies used in the films have also provided a foundation for Industrial Light & Magic and Skywalker Sound, two film production companies that have had a far-reaching impact on the film industry.

PUBLISHER’S NOTE

NEWS
Star Wars news collected from the worldwide press after Disney’s acquisition of Lucasfilm

CAST
Interviews with the Star Wars: Episode VII The Force Awakens cast at Disney’s D23 Expo

INTRO

OPINION
Toshio Furusawa, CEO of a film production & distribution company

MERCHANDISING
Star Wars publications and products show the franchise’s commercial value

VERSUS
A comparison of media franchises that have developed a wide range of content from a single creative source

OPINION
Steve Sansweet, owner of the world’s largest Star Wars collection

FANDOM
Diverse Star Wars fan activities and their influence

MECCA
Hubs of Star Wars fandom

OPINION
Jiwoong Huh, film critic

STAR WARS GENERATION
The generation-wide experience and solidarity created by the Star Wars franchise has evolved into a shared sentiment and culture

B'S CUT
Open Your Eyes
Facing the Star Wars characters

BRAND STORY
A Star Wars story: A franchise rises to become an icon of American pop culture

CHRONICLE
The social background and major events in the film industry that coincided with the rise of Star Wars as a cultural phenomenon

MEDIA REPORTS
Global press reports on Star Wars

LUCASFILM
Lucasfilm’s achievements and their significance in the film industry

REPUTATION
Star Wars rankings, awards, and nominations

DISNEY
Disney’s story and interviews with Kathleen Kennedy and J.J. Abrams, two pillars of the Star Wars franchise since Disney’s acquisition of Lucasfilm

GEORGE LUCAS
George Lucas from the critic’s point of view

FIGURES
Numbers demonstrating the values of Star Wars-branded products, the scale of its fandom, and other miscellaneous data

FROM THE EDITOR IN CHIEF
The core values of the Star Wars brand defined by the Editor in Chief