Magazine B – Issue 43 (Berlin)

€23.50

Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

This month, B looks into the city of Berlin as a brand. We suspect that many of our readers will be curious as to why a brand documentary magazine decided to feature a city and why that city happened to be Berlin. Well, from its very beginnings, B has aimed to help readers broaden their perspective on brands. As such, rather than pigeonholing what constitutes a ‘brand’ to just consumer products, we believe that physical spaces and people are just as deserving of the term. Our January/February issue on Berlin is a natural continuation of this belief.

Much like the fall of the Berlin Wall— the defining symbol of the thaw of the Cold War— Berlin is a city where borders are crossed and prejudices are torn down. Treading across and blurring perimeters of commerce and art, high culture and low culture, the traditional and the modern, the city heartily welcomes peoples and cultures of all kinds. Turkish street food alongside a fine dining restaurant run by a gangster-turned-Michelin star chef; an art gallery nestled in a WWII bunker and an airport transformed into a park— these are just a few examples of the spirit of diversity that prevail throughout the city of Berlin.

CONTENT

AREA 1 - MITTE

At the center of Berlin’s tourist attractions, each street has its own distinct characteristics

CREATORS

Multinational creators are building up a distinctive Berlin culture in their own unique ways

AREA 2 - PRENZLAUER BERG

An area where you can find places that are small and unique

AREA 3 - KREUZBERG

The diversity of Berlin’s cultural scene continues to evolve

AREA 4 - NEUKÖLLN

A carefree neighborhood that is driven by the spirit of artists

AREA 5 - TIERGARTEN

A contemporary commercial district has formed around parks and zoos

SOUVENIR

Items that inhabit the essence of Berlin

BRAND SCENE

Stores for international brands that reflect the unique local culture and aesthetic

TRANSPORTATION

User’s guide for Berlin's public transit system

AREA 6 - CHARLOTTENBURG

A cultured borough that encapsulates the olden glory of Western Europe

AREA 7 - ELSEWHERE

Other areas that reveal the hidden facets of Berlin

MAP

Places where a traveler can enjoy both familiarity and convenience

REFERENCES

Books that introduce Berlin from different perspectives

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