Magazine B – Issue 44 (Vans)

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Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

Recognized today by its iconic checkerboard slip-ons and ‘Off the Wall’ slogan, Vans was able to separate its path from that of other sneaker brands by spending the last several decades building up a unique brand identity. In the early 1970s, Vans created skate shoes for now-legendary skateboarders Tony Alva and Stacy Peralta — the so-called “pioneers” of modern skateboarding. The shoes were a huge commercial success, and the rest, as they say, was history. With its feet firmly rooted in this rich legacy, Vans went on to become the ultimate supporter and embodiment of youth culture through its myriad of involvements in the action sports, music, art, and street fashion world.

EDITOR’S NOTE

LEGEND X LOCATION
Places from Vans’ history, as recalled by the Vans family and a skateboarding legend

OPINION
Jürgen Blümlein, CEO of the Skateboard Museum

ORIGIN
Early Vans sneakers found at the Vans HQ

OPINION
Ray Barbee, skateboarder

VARIATION
Contemporary Vans products as a diverse expansion on the company’s original models

YOUTH CULTURE
Youth culture leaders inspired by Vans’ “Off the Wall” spirit

TALK
Vans and sneaker culture from the perspectives of two street culture trendsetters

PARTNERSHIP
Partners that share the Vans spirit

SHOP
Historic sneaker models as recommeded by streetwear select shops

BRAND STORY
Following Vans’ entrance as the first skate shoe to becoming a youth culture icon

INSIDE VANS
Vans’ philosophy towards culture and people, as embodied in the California HQ

FACTORY
Vans’ roots in shoe manufacturing, as experienced in the Guangzhou factory

LEGENDS IN VANS
Former action sports legends now working at Vans

CULTURE
Four cultural pillars that align with Vans’ “Off the Wall” spirit

INTERVIEW
Kevin Bailey, President of VF Action Sports & Vans
Doug Palladini, Vice President and General Manager of North America

LEGACY
Steve Van Doren, son of founder and ultimate ambassador

FIGURES
Vans by the numbers

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