Magazine B – Issue 45: L’Occitane

Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

The history of L’Occitane dates back to 1976 in the vibrant city of Marseille, wherein the young Olivier Baussan began producing soaps that were inspired by folk medicine from the French Provence. Under Baussan’s vision, the company continued to flourish by offering high-quality beauty products concocted with essential oils extracted from the verdant fields of Provence. L’Occitane has always believed in speaking the language of the land, as well as that of the farmers, and is putting its beliefs into practice by releasing products in tandem with the harvesting season of each ingredient and defending the skills and well-being of its farmers.

CONTENT

INTRO

EDITOR’S LETTER

COMMENTS
L’Occitane on Instagram

OPINION
Jeanne Dréan, Beauty Director of ELLE.fr

MARKET
Beauty brands focused on distinctive locales

INTO THE STORE
L’Occitane at the Louvre

INNER SPACE
The brand vision found in L’Occitane’s signature products

USER’S CHOICE
Some distinctive ways to see L’Occitane

EN PROVENCE
Provence and respect for nature

OPINION
Patricia Montesinos, Provence Experience Manager of L’Occitane

FROM WHERE I STAND
The L’Occitane family talks about the company’s spirit of respect and sharing

EN PARIS
Parisians talk about Provence

OPINION
Marine Parmentier, founder and CEO of Mirz Yoga

WELLNESS AND THE CITY
Wellness from the perspective of urbanites who understand Provence’s art of living

BRAND STORY
How L’Occitane created a solid position for itself in the beauty industry by respecting nature

FROM LAND TO L’OCCITANE
The stories behind L’Occitane’s products and ingredients

FOUNDER
Olivier Baussan, the pillar of the L’Occitane spirit

FIGURES
L’Occitane by the numbers: brand power and social responsibility

OUTRO