Magazine B – Issue 46: Pantone

Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

The rich and colorful history of Pantone dates back to 1963, when the young Lawrence Herbert created the Pantone Matching System(PMS) after buying out a small commercial printing company in New Jersey, USA. By assigning a number to each color, anyone could achieve accurate and consistently repeatable color results, and this system catapulted Pantone into becoming the standard language for color communication for color-critical industries. While its roots are in the graphic arts community, Pantone expanded its system concept across a variety of industries and proved that ‘color’ can indeed become a brand.

CONTENT

INTRO

PUBLISHER’S NOTE

COMMENTS

Instagram posts and comments from Pantone users

MORNING
Morning scenes from four cities show metropolitan color

OPINION
Youngsik Oh, CEO and founder of Total Impact

LINE-UP
A lineup of Pantone’s chief products

LIFE IN COLOR
Looking at Pantone through the lens of daily life

AFTERNOON
Afternoon landscapes from four cities

USER’S CHOICE
Pantone’s meaning and applicability in the field

OPINION
Aurelien Arbet and Jeremie Egry, Cofounders and art directors of Etudes

COLOR BRANDING
Brands that have used color as a marketing weapon

NIGHT
Nightscapes and skylines from four cities

OPINION
Kenji Osanai, CEO of Osanai Design Studio

ICON
Colors that dominated their eras

ESSAY
Using color to enhance brand value

B’S CUT
Pantone’s color recreations

BRAND STORY
The behind story and branding strategy behind a company that’s become the color standard

SPACE
Spaces the embody Pantone’s philosophy

PRODUCTS
The sensible lifestyle products of Pantone Universe™

FIGURES
The numbers that demonstrate Pantone’s brand scale and product lines

MIDNIGHT
Four cities at midnight