Magazine B – Issue 50 (Seoul)

€21.50

Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

Seoul is the capital city of South Korea, the once war-torn country whose electric path to industrialization made other developing countries pale in comparison. Now home to nearly half of the nation’s population, this intensely populated city was able to quickly absorb a myriad of cultures and radiate an energy all its own. Creativity, in short, is boiling over in what is now one of the world’s hottest “it” cities. In this book, we explored six of Seoul’s various lifestyle scenes. And through those scenes, we were able to look at the city and its inhabitants as a brand.

EDITOR’S LETTER

PHOTOS
Seoul as seen on Instagram

INTRO
SCENE 1. FASHION
How the vibrant local fashion
scene is turning heads

SCENE 2. LIFESTYLE & DESIGN
Unique lifestyle shops

SCENE 3. STAY
Hotel culture as an integral part of life in the city

MARKET
Seoul’s markets, a potential business platform

QUOTES
Seoul in the foreign press

CITY TOUR
Seoul through the eyes of three Seoulites

NEWS
Stories that symbolized Seoul in 2016

ESSAY
OBJECTS
Items suggestive of life in Seoul

SCENE 4. MUSIC
Where old school meets new wave

SCENE 5. DINING
A blend of the trendy and traditional

SCENE 6. COFFEE
Seoul’s extraordinary coffee culture: as much about space as coffee

GARDEN
A secret garden in the city

INDEX
CONTRIBUTORS
Consultants who made this issue possible

FIGURES
Seoul by the numbers

REFERENCES
The people and books to consult for more on Seoul

OUTRO

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