Magazine B – Issue 50: Seoul (2nd Edition)

Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

Seoul, the capital of Korea and megacity inhabited by 10 million, underwent industrialization and modernization at a miraculous pace following the Korean War. With strong economic footing in the semiconductor and automotive industries, Seoul has cultivated an authentic energy characterized by craft and dynamism, nurturing innovative minds that have come to lead the booming tech and entertainment sectors in the 21st century. This special edition of B covers the city as it has been celebrated globally, what’s happening now, and its unbounded potential through six lifestyle scenes of Seoul’s top creatives.

Intro

Editior’s Letter

Opinion
Kwangho Shin, Editor-in- Chief of Vogue Korea

Lifestyle & Design
Opinion
Suyong Joh, co-CEO of Kakao Corp. and Publisher of Magazine B

Stay
Opinion
Bumsoo Kim, Senior Vice President, Shinsegae Chosun Hotel INC and F&B Creative Director

Navigation
Quotes
Various aspects of change in Seoul captured by international media

Essays
Three writers speak on Seoul’s diverse charms, modern architecture, and gentrification

Framework
Seoul’s urban ecology explained by Wonsoon Park, the Mayor of Seoul

Connections
The urban transportation policy connecting and circulating energy in Seoul

Figures
Seoul’s changing status and infrastructure seen through numbers

Layers
The layers of time characterizing Seoul’s appearance

Music
The ideal balance of quality and price achieved through Hay’s manufacturing process

Opinion
DJ Soulscape, producer

Dining
Opinion
Hyejoon Kim, food content director

Coffee, Tea & Dessert
Opinion
Gukmyeong We, coffee consultant

Navigation
References
Books on Seoul curated by Still Books

Outro