Magazine B – Issue 51: Mr Porter
Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.
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Started in February 2011 as the male equivalent to women’s fashion e-commerce platform Net-a- Porter, Mr Porter has revolutionized the way men consume style by fusing technology and fashion, online commerce and content. By offering a shopping experience that separates itself from that of offline stores and maintaining extensive control over its branding, Mr Porter has set a new standard for the men’s e-commerce market and become a bona fide role model for industry latecomers.
Customer reviews of Mr Porter on Instagram
Using the website
Fashion Consultant, Creative Director Sangjae Jay Lee
A look at the fashion industry through Mr Porter’s brand lineup
Increasing competitiveness through service innovations
The ideal man according to Mr Porter
Mr Porter Creative Director Ben Palmer
Securing content capacity that rivals major media outlets
Where you can find The Mr Porter Post
Distribution centers scattered around the outskirts of London
The rise and growth of an e-commerce innovator
Comments by the media and Mr Porter on the company’s three major milestones
The brand’s increased levels of experience- based marketing
A stylish team of advisors from various backgrounds
Seven online retailers who have changed the terrain of luxury fashion
Mr Porter Brand and Content Director Jeremy Langmead / Managing Director Toby Bateman
Mr Porter by the numbers