Magazine B – Issue 52 (WeWork)

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Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

In today’s world, it is possible to work anytime and anywhere. How do you envision the workplace of the future? One company has the answer to this question, and that company is none other than WeWork, a co-working space that was founded in February 2010 and has recently expanded into the co-living territory.

INTRO

EDITOR’S LETTER

OPINION
Devin Vermeulen, Creative Director

PHYSICAL PRODUCT
WeWork’s well-designed co-working space

DIGITAL PRODUCT
WeWork’s online member network

MEMBERS
A look at the diverse members who call
WeWork home

ANYWHERE
A look at WeWork locations around the
world through Instagram

OPINION
David Fano, Chief Product Officer
Dolores O’Connor, VP, Real Estate Strategy & Operations

MAPS
WeWork’s criteria for choosing locations, as witnessed in five major cities

WE LIVE
WeWork’s new model for living

OPINION
Rebecca Paltrow Neumann, Chief Brand Officer

CO-
Co-working and co-living options in major global cities

HOME OFFICE
BRAND STORY
The birth and growth of WeWork

BENEFITS
Special offers for WeWork members

MISSION POSSIBLE
Giving back to the community by supporting mission-driven companies

INTERVIEW
Co-Founder & CCO

FIGURES
WeWork and the co-working movement in numbers

OUTRO

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