Magazine B – Issue 54: Maison Margiela

Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

Recognizable by the signature four white stitches and blank tag, celebrated French fashion brand Maison Margiela made its debut in Paris in 1988. Founder Martin Margiela shied away from the spotlight, choosing anonymity over celebrity and ‘we’ over ‘I’.

An avant garde at heart, he challenged the idea of traditional garments by experimenting with deconstruction and reconstruction, exaggerated silhouettes and trompe- l’oeil(optical illusion). Margiela’s spirit lives on in the Maison Margiela brand, even after his resignation in 2009, and continues to inspire new generations of designers.

CONTENT

INTRO

PUBLISHER’S NOTE

IMPRESSION
Maison Margiela discoveries on Instagram

RUNWAY
The avant-garde via the runway

OPINION
Hwakyung Chung, Director of Shinsegae’s Boon The Shop

BOUTIQUE
An examination of brand identity through key retailers around the world

INNER SPACE
Analyzing Maison Margiela via 7 keywords

THE MARK OF MARGIELA
Looking back on Maison Margiela’s tracks

OPINION
Carl Blucher, Creative Director at ARIA

NEW GENERATION
The next generation of Maison Margiela as seen by multi-brand shops and fashion retailers

LIFESTYLE
The brand’s philosophy as it relates to lifestyle

OPINION
Sunhee Oh, Fashion and brand consultant

SCRAP
What reminds us of Maison Margiela

MAISON, MARTIN MARGIELA
Studying Martin Margiela’s values via past interviews

BRAND STORY
Tracing Martin Margiela’s brand through his life story

THE FASHION NETWORK
Designers who have grown alongside Martin Margiela

TRACK
Fashionable tunes

INSIDE STORY
The inside scoop on a faceless designer

REVISITATION
A retrospective look on Martin Margiela’s time at Hermès

OUTRO