Magazine B – Issue 57: Balmuda
Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.
Founded in 1932, Portland-based Danner started out by crafting boots for loggers. Based on the strong quality of work boots that the company has become known for, Danner has expanded its product range to outdoor and fashion and has remain dedicated to the ethos of craftsmanship that has underpinned the brand for 85 years.
CONTENT
INTRO
EDITOR’S LETTER
SPOTTED
Danner spotted on social media
AIRPORT WAY STORE
The Airport Way Store embodies Danner’s brand heritage
OPINION
Alfredo Contreras, Senior Pattern Engineer and the longest-serving employee at Danner
ORIGIN
Danner’s archive models show the brand’s evolution
MANUFACTURING
Danner’s factory in Portland, the symbol of American craftsmanship
LINEAGE
Danner’s models representing each category
INNER SPACE
The details that characterize Danner
RECRAFTING
Danner’s Recrafting Center restores long-worn boots to their original look
OPINION
Chris Ledbetter, Product Designer at Danner
PORTLANDERS’ ESSENTIALS
Portlanders in different occupations talk about Danner
UNION WAY STORE
A lifestyle concept shop inside the Union Way arcade
OPINION
Shinsuke Nakada, Director of the men’s casual division at Beams
BELONGINGS
Well-crafted items selected by wearers
NETWORK
The styles and viewpoints of Danner’s collaboration partners
GOING OUT
The outdoor setting of Oregon, where Danner was born and grew
BRAND STORY
The birth and development of Danner
ANATOMY
The strengths of Gore-Tex® and Vibram®, the materials used in Danner boots
STRUCTURE
LaCrosse Footwear, where Danner belongs
EPICENTER
Portland is reborn as a hub for the sports footwear industry
THANK YOU NOTES
Messages from Danner users
INTERVIEW
Laurie Thomas, Director of Marketing and Steve Bellati, Vice President of Product
FIGURES
The outdoor shoes industry and Danner by the numbers
REFERENCES
OUTRO