Magazine B – Issue 62: Moleskine

Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

Famous as the legendary notebook used by artists and thinkers such as Picasso and Hemingway, Moleskine’s modern incarnation began in 1995 when a designer in Milan, Italy revived the previously discontinued production of notebooks as “the artist’s notebook.” Since then, Moleskine has pursued a brand image of “a book yet to be written,” the notebook for contemporary personalities and innovative creators to record their creative aspirations. Moleskine has ultimately positioned itself as the new classic notebook.

CONTENT

INTRO

EDITOR’S LETTER

MEMORY LANE
Memories of Moleskine notebooks

TIMELINE
A chronicle of core Moleskine items over the ages

INTO THE MARKET
The Moleskine shop and cafe in Milan, Italy

OPINION
Isabelle Boinot, artist

LINEUP
Moleskine’s brand-defining product family

VALUES
Symbolic elements of Moleskine’s trademark notebook

ALTERNATIVES
Competitors with their own edge

OPINION
Young-man Huh, cartoonist

MY TOOLS
The people who use Moleskine as part of their toolkit

ON THE DESK
Moleskines on a creative’s desk

OPINION
Sylvie Betard, stationery brand founder

SHOPS
Retail presence of Molekine in three European cities

PAIRING
Products that look even better with Moleskine

RECORDED
The power of records

BRAND STORY
Moleskine’s birth and growth

MANUFACTURING
A manufacturing process that prioritizes the environment

COLLABORATION
Special releases created through various brand collaborations

CREATIVE RELATIONSHIP
Moleskine’s four languages of creation

TIMELESS THOUGHTS
In the words of artists who created the Moleskine stories

INTERVIEW
Arrigo Berni, Moleskine CEO

FIGURE
Moleskine in numbers

REFERENCES
OUTRO