Le Labo was established in 2006 by French co-founders Eddie Roschi and Fabrice Penot in Nolita, New York City. As much as the name suggests, Le Labo, which means “the laboratory” in French, is a cult perfume brand that takes its inspiration from the various goings-on of a perfumer’s lab. They pay special attention to the experience surrounding their perfumes, hand-blending and bottling each perfume in- store, labeling each with a created date and location, and allowing the customers to inscribe names or personal messages on the labels. Le Labo’s fragrances have staked out a unique presence in the industry, with charmingly distinct scents like Santal 33 and Rose 31 testifying to the brand’s deep appreciation of base ingredients.
Magazine B – Issue 65: Le Labo
Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.
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A glimpse at Le Labo users product picks on Instagram
Eddie Roschi, co-founder of Le Labo
The city that inspired the brand
Sharp senses and heartfelt narratives connoted in Le Labo products
Characteristics of each fragrance via product names—base ingredient and number of notes
The in-store experience of hand-blending and personal labeling
People who share a personal connection and history with Le Labo
Attractive establishments where Le Labo can be found
Collaborations with partners in various fields
Fabrice Penot, co-founder of Le Labo
Le Labo’s workshop aesthetics reveal its identity and philosophy
The people who directly communicate brand philosophy and beliefs to customers
The birth and growth of Le Labo into an exclusive presence among niche perfume brands
Stories behind perfumery and perfumers
Quotes from customers overheard in the store
TO WILLIAMSBURG, NEW YORK
Le Labo Café and headquarters in Williamsburg, New York
Deborah Royer, Global General Manager and Chief Creative Officer
Le Labo employees’ interests shape brand culture
Le Labo’s business strategy in numbers