Magazine B – Issue 66: Hoshinoya

Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

Hoshinoya, Japanese luxury resort label and flagship brand of Hoshino Resorts, traces back to 1904, in Karuizawa, Nagano Prefecture. Operating in six locations— Karuizawa, Kyoto, Taketomi Island, Fuji, Tokyo, and Bali—Hoshinoya proposes an alternate genre of accommodation through a contemporary reinterpretation of ryokan, the quintessential embodiment of the Japanese spirit and philosophy of service and hospitality.

CONTENT

INTRO

EDITOR’S LETTER

MOMENTS
Guest impressions of each Hoshinoya location

OPINION
Kengo Kuma, Architect

LOCATIONS
Regional charms and characteristics of the six Hoshinoya locations

INNER SPACE
Hoshinoya’s evolution seen through its early locations

MANUAL
Hoshinoya’s succession and improvement of the Japanese ryokan

ACTIVITIES
Exclusive experiences of regional and seasonal beauty offered at Hoshinoya

OPINION
Deanna Ting, Senior Hospitality Editor at Skift

GLOBAL SCENES
Experts speak on luxury accommodation trends in major cities worldwide and noteworthy brands

EXPERIENCES
Lifestyle brands that share Hoshinoya’s contemporary philosophy

OPINION
Rie Azuma, Architect, and Hiroki Hasegawa, Landscape Architect

REMAKING RYOKAN
How Hoshinoya Tokyo recreated traditional ryokan into a contemporary genre

OMOTENASHI
Hoshinoya’s distinct guest service philosophy derived from ryokan traditions

REDEFINING TRADITION
People who are redefining Japanese tradition in their own ways

SIGNATURE DINING
Head chefs of three locations reveal Hoshinoya’s culinary philosophy

REGIONAL ESSENCE
Japan’s regions as reflected in Hoshinoya Tokyo’s amenities

GENTLE SILENCE
BRAND STORY
History of Hoshino Resorts: From a hot spring ryokan to a Japanese resort market leader

KARUIZAWA
The spirit of Karuizawa in Nagano, the home of Hoshino Resorts

BRAND COLLECTION
The distinctive brands that make up the Hoshino Resorts family

UNTOLD STORIES
Literary figures who found quietude and inspiration in ryokan culture

INTERVIEW
Yoshiharu Hoshino, CEO of Hoshino Resorts

FIGURES
Ryokan and the luxury travel market seen through numbers

REFERENCES
OUTRO