Magazine B – Issue 69: Maison Kitsuné
Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.
Beginning in Paris, France, in 2002, Maison Kitsuné has taken steps to broaden its repertoire, encompassing a sharp-eared music label spotlighting up-and-coming musicians, a fashion house known for its exquisite interpretation of the “preppy look,” and a café chain embodying the brand’s spirit. Even after growing into a global brand commanding an international fandom, Maison Kitsuné continues to stride into new territories of fashion and lifestyle, flexibly shifting its shape just like its namesake, the mythical Japanese fox.
CONTENT
INTRO
EDITOR’S LETTER
PERSPECTIVES
Four distinct perspectives on Maison Kitsuné
EXPLORATION
Maison Kitsuné boutiques in Paris, Tokyo, and Seoul
OPINION
Gildas Loaëc, Cofounder and Creative Director of Maison Kitsuné
LABEL
The origin of Maison Kitsuné, the ever-expanding music label Kitsuné
COMPANIONS
Maison Kitsuné testimonies by those who witnessed its birth
WORKSHOPS
Artists who have redefined the parameters of the brand’s visual identity
OPINION
Alice Pfeiffer, fashion journalist and sociologist
MODERN PARISIEN
Contemporary Parisians who discover inspirations for their work and style in the birthplace of Maison Kitsuné
CLUB KITSUNÉ
The natural and flexible lifestyles of Kitsuné fans
OPINION
Masaya Kuroki, Cofounder and Creative Director of Maison Kitsuné
CAMPAIGN
The brand campaigns tell spontaneous and fluid stories
LOOKS
The balance between classic and quirky in Maison Kitsuné apparel
COLLABORATIONS
Collaboration networks that bolster the brand’s presence
KITSUNÉ VIBES
Daily communication and connections happening at Café Kitsuné
BRAND STORY
Maison Kitsuné’s path of expansion from music to fashion to lifestyle
KEYWORDS
Key elements that comprise the brand image
ABOUT PREPPY
Preppy style seen in social contexts of each era
ATELIER
Paris and Tokyo offices of Maison Kitsuné
PEOPLE
Team members of Maison Kitsuné’s offices and cafés
FOUNDERS’ FAVORITE
The two founders’ tastes that became the basis of the brand’s sensibility
FIGURES
Maison Kitsuné’s business strategies and accomplishments in numbers
REFERENCES
OUTRO