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Magazine B

Magazine B – Issue 70: Porsche

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Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

Beginning in 1948 with the introduction of its first sports car, the 356, Porsche has retained its automotive DNA, epitomized by the iconic 911, while also successfully extending their premium image through SUVs, SUV crossovers, and sedans with the Cayenne, Macan, and Panamera. With masterful control in all areas of branding including engineering, design, customer management, and storytelling, Porsche is still firmly pioneering the 21st century luxury car market.

CONTENT

INTRO

PUBLISHER’S NOTE

THE DREAM CAR
Admirations of Porsche and 24 their praise-worthy features in the media

MEET THE DRIVERS
The value of the Porsche brand as testified by the members of the Porsche Club of America

OPINION
Karl-Heinz Volz, Head of Customer Center Individualization

PERSONALIZATION
Step-by-step process of custom Porsche manufacture at Porsche Exclusive

ORIGIN
The high-performance components hidden inside the body

ENGINEERING
Eight key elements that characterize Porsche engineering

OPINION
Jinpyo Kim, Coach of Kumho Tire’s Ecsta Racing Team

ATTRACTION
The brand as experienced by Porsche owners

LIFESTYLE
Stylish elements found in the personal spaces and lifestyles of Porsche owners

OPINION
Alexander E. Klein, Classic Car Collection Manager, Porsche Museum

IN CALIFORNIA
The status of Porsche and the car culture in the automotive mecca of Southern California

IN TOKYO
Porsche culture in Tokyo, the city of aficionados

BRAND STORY
Why Porsche has become the world’s most desired sports car

PORSCHE DESIGN STUDIO
21st-century brand imaging and the future of dealerships seen through the Porsche Design Studio in Milan

INSIDERS
The Porsche philosophy, people, and design defined by the insiders at Porsche

TALKS
The secret to Porsche’s success as told by automotive journalists

INTERVIEW
Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG

FIGURES
The glory days of Porsche and the scale of its current success seen through numbers

REFERENCES
OUTRO