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Magazine B

Magazine B – Issue 71: DJI

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Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

DJI is a drone company founded in 2006 by Frank Wang, who dreamed of having a bird’s-eye view of the world. Born in Shenzhen, the first special economic zone of China, DJI constructed its brand image as an innovation leader by developing the Phantom, the world’s first ready-made drone. After that, the age of consumer drones took off with the release of the Mavic, a compact drone with foldable wings. Regarded as the “Apple of the drone industry,” DJI continues to spearhead the global drone market.

CONTENT

EDITOR’S LETTER

HEADLINES
Major media reports highlighting the significance of drones

INTO THE MARKET
DJI’s flagship stores built as a means to popularize new technology

IN THE MANUAL
A beginner’s guide to drone terminology and regulations

OPINION
Roland Siegwart, professor of autonomous systems at ETH Zürich

CHRONICLE
The world’s first commercial drone and its design evolution

BEGINNING
A lineup of recreational drones designed for user convenience

SOFTWARE
DJI’s goals seen through the specialized software in each drone model

OPINION
Sangrae Jo, CEO of the online startup media platform Platum

USERS
People utilizing DJI products in their own individual ways

BRAND TO BRAND
Other tech products owned by DJI drone users

OPINION
Jaehwan Jeong, professional aerial cinematography director

ADVANCED
A lineup of professional drones designed to capture the most immaculate images

INDUSTRY
DJI’s strong suits as testified by people in the video industry

EXTENSION
Practical uses of drones in various fields

BRAND STORY
DJI’s growth as the “Apple of the drone industry”

INSIDERS
Paul Pan, Product Manager at 118 DJI, and Natasha Gray, Senior Communication Manager for Enterprise at DJI

MADE IN SHENZHEN
How the development plan for Shenzhen has motivated the growth of Chinese enterprises

PARTNERSHIPS
DJI creates a new industrial ecosystem through partnerships

IN THE MEDIA
Scenes from movies, television, and commercials filmed using drones

FIGURES
The growth of DJI and the global drone industry in numbers

REFERENCES
OUTRO