Magazine B – Issue 84: Rapha

Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

Rapha was founded in 2004 by cycling enthusiast Simon Motram in London, showing a collection of products that can satisfy everyone from professional athletes to casual consumers riding in the city. This is the brand that I planted, 'Rapha'.