Magazine B – Issue 87: TikTok

Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

The 87th issue of Magazine B is 'TikTok', a social media brand that encourages people to discover themselves rather than build relationships.

TikTok is a global short-form mobile video platform introduced by IT company ByteDance in 2017. Rather than composing a feed based on personal connections, TikTok has grown into a social media that has an omni-directional influence within four years of its launch by creating its own grammar with an algorithm that provides video content tailored to the user's interests to the recommended feed. In addition, it not only allows one-stop viewing and production of vertical videos of less than one minute, but also facilitates secondary production of original creations with functions such as continuous shooting or duets, opening the stage for democratic sharing represented by 'Challenge'. It has been well received by generations.