Magazine B – Issue 95: Spotify

Amid the waves of numerous brands sweeping the globe, Magazine B shares its perspective on well-balanced brands and uses print media to demonstrate the timeless values of individual brands. Defining a well-balanced brand by four standards—beauty, practicality, price, and philosophy—Magazine B offers unique insights and in-depth analysis of one well- balanced brand in one issue every month.

The main character of the 95th issue of the Magazine B is the global audio platform 'Spotify'. From the people we met at the Stockholm headquarters to the artists who use Spotify, the <B> coverage team captured the vision of the brand, the horizontal organizational culture, and the current address of the music market as they thought.

Language: English