Shoes Master Magazine – Volume 41 (SS 24)

Shoes Master is a shoes and sneaker magazine.

(JAPANESE LANGUAGE ONLY)

Shoes and sneakers magazine ``SHOES MASTER'' has been published twice a year since its launch in the spring of 2004, at the end of March and the end of September. This issue, which is the 41st issue, is a special project for the 20th anniversary of the publication, titled "Japanese Brand Sneakers" (Part 1), and features "ASICS" and "Mizuno". In addition, we will deliver the latest sneaker topics for spring and summer. Total 270 pages.

[Special feature]
20th anniversary special project
“Japanese Brand Sneakers Part 1”
Nike, Adidas, New Balance, Puma, Reebok. Recently, Hoka, On, Salomon. There is no doubt that the sneaker scene has been driven by European and American sports brands, and that trend will likely continue in the future. However, Japanese brands are not losing out. In particular, the presence of major Japanese sports brands such as ASICS and Mizuno in the sneaker scene is increasing relatively, and independent brands that captivate domestic and international freaks with their original ideas are also increasing from all over Japan. is born. Under lighthouse living. Shouldn't SHOES MASTER, a media outlet from Japan, pay more attention to Japanese brands? The special feature ``Japanese Brand Sneakers'' was started with this idea in mind.
This special feature will be delivered in two consecutive issues as a special project for the 20th anniversary of "SHOES MASTER". This first part features Japan's leading sports brands ``ASICS'' and ``Mizuno.'' We will visit each company's headquarters with key personnel from shops that have strong relationships with each brand, and get to the heart of their appeal.

JAPANESE BRANDS #01 ASICS
Atmos Fubun Kojima and the heart of ASICS / What is the Sports Engineering Research Institute, which is the backbone of ASICS' research and development? Behind the scenes of ASICS manufacturing / To the archive hall where the masterpieces of the past sleep / Chosen by Fumofumi Kojima "My Best Asics"

JAPANESE BRANDS #02 MIZUNO
Exploring Mizuno's present, past, and future with Hideyuki Kunii of Mita Sneakers / What is the "Mizuno Engine", a base for innovation creation? / Behind the scenes of Mizuno's manufacturing / Talking with key personnel, Mizuno's present and future / Mizuno Masterpiece Sneaker Archive / “My Best Mizuno” chosen by Hideyuki Kunii

[Special close-up]
ASICS SportStyle 2024 S/S Best Selection
ASICS sports style special model
Mizuno Sportstyle 2024 S/S Best Selection
A masterpiece that will become Mizuno's new standard model, its exquisite collaboration model
The future of ABC-MART GRAND STAGE
ABC Mart President Noguchi interview for the third time in seven years
Salomon Sportstyle
Salomon staff interview and recommended model who came to Japan from France

＜OTHER CONTENTS＞
CLOSE UP “BRAND” NEW ITEMS New models from 40 brands carefully selected by the editorial department
NIKE SPORTSTYLE / adidas Originals / New Balance / PUMA / VANS / HOKA / On etc.
CLOSE UP “SHOP” NEW ITEMS Exclusive models from 9 shops carefully selected by the editorial department
EDITOR'S SELECT This season's best 13 models selected by the editorial department
2024 S/S COMPLETE CATALOG 2024 Spring/Summer latest sneaker catalog

Language: Japanese